Business plan outlines vary in their complexity. Depending on your
situation you may just want to follow a very basic business plan
outline. Regardless, the process of sitting down, creating a business
plan outline, and writing a business plan is one of the most valuable
exercises you will do.
Basic Business Plan Outline
List your business credentials - why are you qualified to start this business and sell your products and services?
List your staff: Is it going to be just yourself, or do you have a
definite plan in terms of when you are going to hire sales, technical,
or administrative staff?
Project revenue: Will you be selling services, products, or a combination of both?
How much revenue will come from products? How much profit will come from products?
How much revenue will come from services? How much profit will come from services?
Sales and marketing plan: outline your major sales and marketing
activities - the things that you're going to do to bring in key, sweet
spot clients. Talk about what you're doing on a month-by-month or
week-by-week basis. How much time you think it’s going to take up and
how much money you think it’s going to cost to execute.
Operations: Where will you be located? Home office or rented space? How
will you get to your clients' places of business? Personal car or
leased vehicle? Will you need to rent facilities from time to time for
meetings, seminars, etc...
Finance: What capital do you need to start? Where will you get this
capital? Where will you get additional capital during your first year
in business?
Salary and Payroll: What are your expectations for your personal salary or drawings. Do you have to pay staff as well?
Expertise of principals: What makes you and/or your partners qualified?
What kind of skills and experience do you bring to the table that will
be of valuable to this business venture and valuable to the clients you
want to pursue?
The Bottom Line On Business Plan Outlines
Business plan outlines can be as detailed as you want. The most
important aspect is that your business plan outline covers off the
basics. Make sure the business plan outline you adopt allows you to
answer the five W's and provides you with a plan for how you will start
and operate your business.
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