I love the Internet, it is basically a giant lead generation machine. However it is disheartening to see so many MLM professionals neglect traditional recruiting systems, that worked in the past and still work today.

Namely Recruiting with Postcards. Postcards are a fantastic way to generate fresh, responsive MLM Leads. A good postcard with an attention getting headline, will usually be read in full. Compare this to how most people view their email today.

99% of your prospect are checking their email with their finger on the delete button.

In the early nineties postcards where the hottest way to create prospects for your business. I would personally receive 10-20 postcards weekly. By the end of the decade email marketing had totally replaced recruiting with postcards.

Today a few savy marketers are now using postcards to drive traffic to their website! You don’t have to have prospects call you personally or listen to your sizzle message, you can send them directly to your online lead capture page.

If you are not using postcards as part of your lead generation campaigns, I highly recommend that you start right now! I know you will be shocked with the positive results.

There is simply no excuse in today’s world for professional marketers not using postcards to generate leads for their MLM business, or any other business for that matter. I sincerely believe this is a trend that will only continue in popularity. Take some time, become self educated and master postcard lead generation right now and get ahead of the trend!